An investigation into promotional methods of public library services and resources: Users’ perspective

Nooshi, Mohammad Reza ; Tajafari, Masoumeh ; Nowkarizi, Mohsen

Abstract

The effect of library promotional methods on clients' use of library services and resources using a checklist and a questionnaire is studied. The target population was the clients of Central Library of Astan Quds Razavi, one of the greatest ancient public libraries in Iran and the Islamic world. It was found that the methods of traditional advertising and electronic direct marketing have a greater effect on using library services.


Keyword(s)

Marketing; Promotion; Public library; Central Library of Astan Quds Razavi; Iran


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