Adoption of electronic books in a higher education setting: an exploratory case study based on Diffusion of Innovation and Garner’s Hype Cycle paradigms

Jayasundara, Chaminda

Abstract

The purpose of this research was to examine the status of library users' adoption of e-books in line with Rogers's Diffusion of Innovation (DOI) theory and Gartner’s Hype Cycle (GHC) Model in the context of Fiji National University (FNU). The FNU Library introduced e-books to its user community in 2014. Purposively chosen 40 undergraduate students from the College of Business, Hospitality and Tourism Studies were selected as the sample to conduct in-depth interviews. The study revealed that the participants' e-book adoption habits were primarily divided among early adopters, early majority, and late majority. The results disclosed many factors that influence the adoption of e-books, such as familiarity with the technology, personal taste, exposure to trial access, use of preferred access devices and enthusiasm for reading. Findings indicate that e-books adoption of university undergraduates in line with the DOI and GHC paradigms has substantiated how the underpinning theories could help interpret the adoption of e-books in teaching and learning environment. Thus, this research will help librarians and educators develop a robust mechanism for better understanding the inherent status-quo of e-book usage in higher education institutions. These research findings will also help develop strategies that can significantly enhance universities' traditional teaching and learning performance with emerging technologies.

Keyword(s)

e-book adoption; Information access; Information use; Library services; Academic libraries

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Principal contact: annals@niscair.res.in, Technical support contact: sanjayburde@niscair.res.in & op@niscair.res.in