Factors Affecting Open Innovation Performance of Korean Content Company: Focus on Alliance Strategy and Intellectual Property Management Capacity

Kim, Eungdo ; Lee, Sangcheol ; Bae, Kheesu

Abstract

This paper analyzes the factors affecting open innovation performance in the Korean Contents industry, with a focus on alliance strategy and intellectual property (IP) management capacity, by applying multiple regression models with data collected from 89 companies. The results showed that the technological alliance of a content company has a statistically significant impact on its innovation performance. IP management capacity also showed a positive influence on an innovation performance of content companies. This study suggests that content companies need to build up technological alliance with multiple external sources and their IP management capacity in order to maximize their open innovation performance.


Keyword(s)

Alliance strategy; Contents industry; Intellectual property management capacity; Open innovation

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